As RMNs mature, the "low-hanging fruit" of manual campaigns has been picked. To reach the next level of growth, retailers must solve the dual challenge of profitability (reducing the high cost of manual operations) and flexibility (offering brands the agility they now expect). This roundtable moves past the hype to address the practical friction points of scaling. Led by industry expert Colin Lewis and Mirakl’s Hugo Danielian, we will explore the Automation Challenge: Can you automate your workflows, campaign set-ups, adoption, self-service all to improve profitability? We will also dive into the cultural and human barriers—such as the expertise gap that keeps brands from embracing self-service tools—and look toward the 2027 horizon of "Agentic AI," where autonomous agents begin to reshape the shopping journey. This is a session for leaders looking to move from a "team-heavy" model to a "tech-forward" profit machine.